Giving you the right words.
Giving you the right words.
As the economy succumbed to the 2008-9 recession, we realised that effective communication had never been so important. Many professional companies would need a reliable external source to guarantee editorial quality, promote target market relationships and help boost business while streamlining costs.
How can we help?
Expert Content Delivery
Strategic Editorial Consultancy
How can you guarantee great copy? Fit for Print can. Choose our ad hoc content service and we can work with you to create a brief, advise you on the perfect fit journalist for your needs and commission them on your behalf.
For a broader solution, we’ll manage part or all of your comprehensive editorial strategy including designing forward features lists, producing bespoke content, creating supporting material and co-ordinating input from both your in-house team and our expert journalists in the UK and around the world.
Marketing Content & Support
For those with specific messages to get across, there has never been a more important time to get it right. As expert communicators across a range of fields, we’ll work with you to identify and develop your messages, tone and how to use words to help achieve your ultimate marketing goals - using our unique skills to truly deliver.
Want to do it yourself but need a skills boost? No problem. With such a pool of talent to show you how, our training programmes are used by some of the UK’s most prominent organisations to ensure their staff become writing pros in just a few hours or days.
At any one time, Fit for Print writers are working on a huge range of content projects for clients around the world.
One day we could be producing a travel piece for a British broadsheet, a technology script for a major US broadcaster, helping a leading fund manager explore investment themes with their own clients and supporting a charity close to our hearts in getting crucial communications to their supporters.
And then there's our media training arm - developed as a result of clients asking how they can take our expertise and produce similar results themselves.
As for what we cover, our background was originally in the most difficult world of all to communicate - finance, the city and business - but today our specialist subjects include:
Health & healthcare Environment
Art & Culture Travel
Finance & Money Sport...
...and almost everything in between.
That's the beauty of using Fit for Print - you have a global network of the world's leading writers, on almost any subject, at your fingertips.
Fit for Print works with businesses from all sorts of sectors all over the world. Just a few of the organisations we're proud to be associated with include:
Fit to Blog.
8th January 2019
New year, new attitude
This time last year we threw our support behind the launch of The Second Source.
With a panel of writers made up of 58% women it was a no-brainer to back, in our own small way, a group determined to stamp out harassment in the media industry.
A year later and we still sometimes come up against the kind of casual sexism that could, if condoned, ultimately prevent the best qualified writer producing the best content for the job FFP has been tasked with.
It's the main, but far from only, reason our policy is always to address it head on before positively moving on to get the job done.
For us though, this is part of a wider intention.
For centuries, the media industry has had a reputation as the ideal career for chaotic men.
Today though, in a demanding, instant and very visible industry, there's no place for those of any gender hoping for an easy life, last minute content or an exclusive schedule of boozy hobnobbing that many looking in from the outside still assume goes on.
The loss of a four hour liquid lunch in the fabled Olde Cheshire Cheese on London's Fleet Street, (or if you were an editor, a wood panelled gentlemen's club further West) is weirdly lamented.
It's almost as if the romantic mythology of 1960s newspapers carried with it something wholesome in the cigar-smoking, old-school approach compared with the brightly lit modern era.
We take a different view.
The world of journalism doesn't look like that any more. It hasn't for many, many years.
We know, from decades in the most influential newsrooms in the UK and around the world, that the clarity, transparency, rapid evolution and high pressure of the modern media industry have long helped reinforce the professionalism of those working within it and, as a result, the industry as a whole.
We're proud of what we do and how we do it.
We know that professionalism - alongside intelligence and integrity - is critical for our success every day.
Our resolution for 2019 and beyond is to champion not just the professionalism of our writers and our business, but our industry as a whole.
31st October 2018
For most of us September is the month we're rounded up by school, or the office. But I'm starting to think local and regional newspaper editors are rounded up by their accountants in September and told enough is enough.
At the last count, four small scale but very highly regarded UK media outlets have closed their doors in the last four weeks to, as always, dismay from those in their catchment and further field.
We can debate why they didn't show their loyalty to the titles while they were still operational another time. For me, the striking thing about the commentary around these closures is the lament for the community.
The immediate sentiment it seems (and I've been through plenty of closures myself - both as a reader and a journalist) is that without the information the paper gave it, the community will be lost. There will be no heart, no awareness of each other, no connection to those around us.
I disagree for one reason - our appetite for information, for news, for content we can relate to has never been stronger.
We are increasingly addicted to social media to give us that hit of tribal inclusion that was once offered by local papers with circulations of many thousands day in, day out, and which, once upon a time, few could imagine the death of.
Our sense of community is growing, not receding. And its wider than ever before. Many of us are deeply affected, even overwhelmed by stories that happen on our doorstep to people we know. But we also respond strongly to information that originates on the other side of the world, affecting people we don't know in places we have never seen and never will.
We weep, and call for change, and donate, and sometimes change the world in real times. For those who want to know, and always have, our communities can be single streets and the whole planet all at the same time.
And that, despite my deep respect for the local paper tradition that I'm very proud to say I cut my professional teeth on, gives me huge hope.
Local paper closures aren't a symptom of our cold heartedness, or some kind of creeping isolation. They are simply a symptom of industry evolution in response to changing preferences, cutthroat as it is, and, crucially, always has been.
Today we are more connected to each other than ever before. It has had incredible, often immediate effects. From supporting victims of unimaginable cruelty to calling out truth and lie in the White House to saving lives in real time. The march of social media, of a responsive, immediate media can be overwhelming at times. But my suspicion is that it is making us more human.
I for one can't wait to see where our thirst for inclusion, for information, for knowledge, and yes even for truth, will take us next.
Kate Hughes, MD @fitforprint
'Fit for Print always provides a professional and prompt service. They offer valuable expertise and the material they provide is always bang on brief. They are my first port of call for editorial and communications projects and are a natural extension to the team. I would highly recommend their services."
"Our Fit for Print trainer is energetic and enthusiastic, is full of invaluable insights and tips on how to produce compelling copy and works very well with our team."
King's College, London
"Our delegates were delighted with their media training. The insider information and advice they received from their trainer - a working journalist - will make a tangible difference to the success of their PR and even their marketing material."
The Training Gateway.
"We've had the pleasure of working with Fit For Print on a couple of client projects. They know the financial services industry, their clients and the targeted audience, which ensures strong professional copy."
|Q.How quickly can Fit For Print produce copy?||Q.How can I be certain Fit For Print can meet my needs?||Q.How do you vet your journalists?|
A.Thanks to our extensive database of expert writers, we can produce quality copy at just 24 hours notice if necessary. However, most of our business is fulfilled over a few days or weeks.
In some circumstances, very short notice commissions may incur an extra charge, but we know flexibility is vital to any business, especially those in the media industry, so please get in touch to discuss your needs and budget further.
A.Everyone involved in delivering Fit For Print's services has significant journalism experience. Producing first class copy is at the very heart of what we do, and we only accept journalists who have impressive and proven track records. Provided with a detailed brief you can rest assured that your needs will be fulfilled to the very highest standard, every time. Our media trainers are equally experienced journalists with added skills in training media facing staff from FTSE 100 companies to small businesses and charities.
A.Every journalist we work with is an expert in their field. All have written for national publications and websites either in the UK, or internationally, or both. Many are award winning writers.
The very core of what we do depends on first class, consistent and reliable copy and other media services, so you can be sure we will only invite the very best journalists to be a part of Fit For Print.
|Q. What about payment?||Q.Can I work directly with one of the journalists on your database?|
A.Ours is a very simple model. Our one stop shop is the only contact you need, including remuneration for our services. Once you have commissioned work from us at an agreed rate or fee, we will invoice you as appropriate when the work has been completed. Once we have received that payment we will then reimburse our contributors as appropriate. We manage every part of the process so you can get on with more important things, it's that simple.
For longer projects we can create a bespoke payment programme that fits in with your budget. Please contact us to discuss your individual needs.
A.The beauty of what we do is that you only need to contact us once and we’ll do the rest. You can get time back in your busy working day, confident of the end result. You may already have working relationships with some journalists, and we don’t want to get in the way of those. But equally we ask that the work you commission from Fit For Print stays with Fit For Print so that we can ensure you get the best possible product, on time, every time.
Please contact us for more information if your questions aren’t answered here.
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